EMOTION. EMOTION. EMOTION.
This is why it is important to have the correct tone, style and voice when content writing!!
It is key to use tone, style, and voice so that you can connect with the emotions of your audience. You want to be able to speak to their needs and connect with their interests.
The stronger you are able to make this connection the more powerful your content will be.
By creating an emotional response through your tone, style, and voice you will be able to build a connection between not only your reader and the writer. But also between your reader and your brand.
Tone
The tone talks about the outlook expressed in the SEO content. This can include formality, objectivity, intimacy, and other aspects of content writing.
The tone is the writer’s attitude towards the reader. This comes down to how you want your reader to receive your content.
It is essential for your tone to match the occasion of the topic. Is your content supposed to be fun and lighthearted? Or must it take a more serious approach?
It is then also important for the writer to allow the content to sound natural and for the SEO content to flow. It can be a tough balance trying to work in keywords and SEO markers without the content feeling forced.
That being said, there are simple ways to ensure that your content comes across easily.
When you write like you speak all content reads more naturally. This includes using large words for no reason.
Stop over-explaining concepts to your readers.
It also helps if you do not use cliches in your writing. Try to be natural and original in your quips.
Style
When we talk about style in content writing we are referring to the mechanical to the technical characteristics of writing.
This also includes where you want to use capitals, and how to spell certain words. There will also be preferred grammar and vocabulary.
Style can also include design aspects like logos, images, and fonts.
The style can be influenced by the needs of the subject or the topic being written about.
Keeping your sentence structure simple makes a big difference. Most people gloss over articles that have lengthy sentences.
If you can write in a clear and concise manner you will be able to hit your SERP and SEO rankings easily without confusing your reader.
Style is also where the mood of the content will be created. It is the writer’s ability to convey what they have to say effectively. So that the reader understands the tone of the article.
Voice
The voice in SEO content writing talks about the unique worldview or otherwise word choices that the writer makes.
It can be tricky trying to decide if you would write in a passive or an active voice. It all comes down to what you want your article to say to the reader.
When using the passive voice your content will be more focused on the doer. The active voice will out more focus on the action you want your reader to take.
Why it is Important to have Strong Tone, Style, and Voice
Apart from being able to reach all of your SEO and SERP targets in a natural way. Clear and concise tone, style, and voice are important for other reasons.
It will help to strengthen and distinguish your brand by using a strong, consistent, and well-thought-out voice
It is a great idea to create a uniform style of writing with certain content writing teams and to have all of your writers use the same programs and formats.
When working with freelance writers it is best to provide them with guidelines so that they produce the right kind of content for your ranking.
Make sure that you are always creating content that not only boosts your SEO, SERP, and rankings. But also content that speaks to your audience.
Conclusion
It is almost impossible to separate the tone, style, and voice of content writing. They each flow into the other to create the atmosphere of the whole story.
Ask what your readers or clients want to hear. Then make sure that you write for them.
If you would like more tips on how to be a quality content writer have a look at our website.